Monthly Archives: July 2010

I’m Boro’s Mr February

IT’S MY birthday in February and I’ve told Mrs V just to get me a Boro shirt…
And, given the exciting and unique brand-building opportunity presented by Boro’s decision to sell their prime advertising to space on a month-by-month basis, here it is:

Continue reading I’m Boro’s Mr February

Everything’s Spine And Dandy

THE REAL Strachanovite Revolution starts here. The single-minded gaffer has stamped his authority and philosophy on those that survived his Year Zero approach to the squad and has entered phase two of his radical rebuild of a tattered and demoralised club.
In January he brought in his own men, schooled in his methods and exacting standards of industry and application and ready to act as dressing room evangelists. He also used a revolving door rejig to bring in enough stop-gaps to get through the season. Now he is looking to complete the engineering of a team strong enough – physically and mentally – to secure promotion.
And already – with the transfer window open barely a week – the spine of his new side is visible. Look:

Continue reading Everything’s Spine And Dandy